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Our Story


Owner, Michael Newell is a 1980 graduate of Boston's Berklee College of Music. After touring with top 40 and show bands, he settled in Greenwood, SC in 1983 and began a career in teaching guitar.

In 1985, after leading a successful lesson studio, Michael decided to grow the studio into a full inventory retail store. After over 35 years of hard work and dedication, Newell's Music has grown into the leading music retail store in the Upstate of South Carolina!

Newell's has been very fortunate to have a great staff through the years who strives to welcome all musicians with a friendly, familiar face while assisting them along their musical journey. Michael has always pushed the quality of instrument selection in the store, but most importantly the service to our customers. 

We can not take all the credit for being the go to place for all musicians in the Upstate, however. We have the best and most loyal customer base, and we are beyond appreciative of every single one of them. We would not be who we are today without our customers.

Although the store and teaching facilities have expanded since those humble beginnings, the mission of providing the highest quality musical instruments and expert music instruction remains the top priority. To this day, Newell's Music continues to positively impact the surrounding community and remains a leader among music stores in the region. You won’t find salesmen here, but a team of musicians who are always looking to lend a helping hand to our fellow musicians. 

New Store Blank Canvas

"A blank canvas...has unlimited possibilities." 

-Stephanie Perkins